Nanban, starring Ilayathalapathy Vijay, Jiiva and Srikanth is scheduled to get launched in Coimbatore on December 23rd 2011. The film that is a remake of the much-acclaimed Bollywood Aamir Khan superhit 3 Idiots is likely to release for Pongal. Though Chennai with its string of Malls and Multiplexes and tremendous Vijay followers happens to be a bigger consumer market for festival releases and movies with frontline stars, it’s going to be launched in Coimbatore.

Apparently Vijay’s earlier film Velayudham, also a festival release took place in Madurai. Vijay had interacted with fans and addressed them amid a star-studded event in Madurai. However the Nanban launch is going to happen at the HIT college rounds in Coimbatore and a lot of Vijay fans are expected to turn up at the grand launch that will be followed by Harris Jayaraj’s On the Edge concert.